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Hockey, hoops and football have drawn roughly 1.6 million fans into the American Airlines Center over the past year, with the average ticket going for more than $50. Add $6.5 million annually in corporate naming rights, some $40 million from 144 luxury suites and various signage and sponsorships around the arena, and American Airlines Center rakes in about $8,800 a year from each of its 18,186 seats and luxury boxes.
While once just a place to watch the game, arenas are now big business and look to cater to a fan’s sense of comfort.
