Tickets Sold in the Winnipeg Jets Secondary Ticket Market

Posted by Michael Remis in Columns,General Jets News,Jets Columns,Winnipeg Jets on July 29, 2011 — 8 Comments

As long as there have been sold out events, there has been a secondary ticket market to provide those hard to get tickets. With the explosion of the internet, getting a ticket is now a bit easier than asking a shady guy on a street corner. Stubhub is changing the marketplace, providing useful data on the true market price of a ticket to any event.

With all Winnipeg Jets games sold out this season, this will easily be the hottest ticket in town for 42 nights a year (playoffs pending).

Winnipeg Jets Secton 313, MTS Centre

How much would you pay to sit up here?

For the many of us, who were shut out of season tickets during the Drive to 13,000, how much is going to a Winnipeg Jets game worth? This is a question we’ll have to ask ourselves when purchasing tickets to games on the secondary market.

Read more about the current state of the Winnipeg Jets Secondary Ticket Market after the jump.

Not all of the season ticket holders have selected their seats, the tickets have yet to be printed, but season ticket holders business opportunists in Winnipeg and around North America have put their tickets on Stubhub for everyone to see.

I’m not here to pass judgment on people who sell tickets in the secondary market (aka scalpers), because it is inevitable. It is difficult to control and regulate, as IC contributor Jack Tadman commented in this article previously.

We can all see the tickets listed on Stubhub, but have any of them actually sold? What prices should people be looking at to pay in the future? Lets take a look at who is getting a head start on buying tickets in the secondary ticket market.

(For the record, if you are planning on buying tickets from a ticket reseller, the best prices are available as close to the event as possible, unless you are planning a trip, or absolutely need to secure your ticket, I would not advise to buy at this moment).

All prices and tickets listed are as of Friday, July 29, 2011. The highs, lows, and averages are based on a per ticket listing.

The table below will focus on only the tickets listed for the first month of the season, for the following reasons; it is in the middle of the summer, the tickets haven’t been printed, and the rest of the season is too far away to be valid. It is important to note, most of the listings, do not even specify what section and row the tickets are in, only by level (100,200,300, or price category p1,p2…etc)

Game Tickets Listed Low Hi Avg
Oct 9 (MTL) 55 $625 $7,500 $1,711
Oct 17 (PIT) 33 $200 $3,000 $725
Oct 22 (CAR) 23 $160 $3,000 $682
Oct 24 (NYR) 27 $165 $3,000 $680

While I don’t think anyone will pay the highest price listed for these tickets, with the length of time (72 days) between now (July 29, 2011) and the game (October 9, 2011), the sellers are just trying to “hit the lottery” and hope somebody bites. The highest prices should come down as the event nears.

Anyone can list a ticket for an extraordinary price, but has anyone actually paid top dollar for the once mythical Winnipeg Jets tickets. See below.

Sold tickets:

Game Tickets Sold Low Hi Avg
Oct 9 (MTL) 9 $679 $743 $713
Oct 17 (PIT) 3 $95* $239 $167
Oct 22 (CAR) 6 $165 $197 $176
Oct 24 (NYR) 6 $150 $197 $174

*The ticket sold at this price was a single ticket; single tickets will go for less than pairs as people prefer to sit with a friend than alone.

Aside from the inflated home opener , the actual tickets sold for the remaining October games are at an average of $173.4, ranging from $95 to $239

In a June article on “Houses of the Hockey” at The Score, Chris Matcovitch of TiqIQ listed his numbers for average secondary ticket prices for  as follows:

Vancouver – $280

Montreal – $249

Toronto – $219

Ottawa – $121

Edmonton – $116

Calgary – $108

Our current average of tickets sold for games in October would put us in the middle of the Canadian teams. Which is reasonable, given the “honeymoon” period that we will be experiencing for the first 3 years.

For those fans who would like to see a game, but are balking at the current prices listed on Stubhub and other ticket reseller websites, I would advise them to wait until as late as possible, a number of conditions could change which would lower the prices of tickets.

Some factors to consider:

  • Time between purchase date and date of game (Prices will lower as the event nears as resellers need to sell their tickets quickly)
  • Caliber of opponent  (A game vs. Pittsburgh will be more expensive than a game vs. Florida)
  • Novelty of having an NHL franchise in Winnipeg (I would expect that games earlier in the year would be more expensive than games later  year) (Unless there is a playoff race)
  • Quality of team on the ice (If the team gets blown out in the first month, ticket prices should go down, but if they are performing above expectations, the prices should increase).

While it is quite early to be buying tickets from resellers, it was interesting to look at how many tickets have actually been sold, compared to the elevated prices listed on Stubhub. We will revisit the topic as the home opener nears.

Readers: Respond in the comments below, if you don’t currently have Winnipeg Jets season tickets, what is your plan for going to see a few games? How much would you pay for tickets?

The author of this article is Michael Remis, you can follow him on twitter @mremis

  • Anonymous

    i don’t know why anyone would buy tickets at this point in time. General tickets haven’t been sold yet. I know there will be very few of them available but at least take a shot at getting one before paying for scalped tickets

  • http://twitter.com/ICdave ICdave

    Really interesting piece Remis.  Personally I don’t see the market for Jets tickets cooling anytime soon.  Even if one of the above factors take place (such as team’s continuously getting blown out), the novelty is going to last a good 2-3 years (at minimum) in my opinion.

  • Anonymous

    It will be interesting to see how many tickets eventually become available on TicketExchange.  This is the site that current season ticket holders can use that is sanctioned by the team.  Correct me if I am wrong but the mark up on these tickets is capped.  I think once a year or two passes that there will be more tickets available which will push prices down.  I know so many people who have 20 or so tickets per year who are not big hockey fans but have them because it is the popular thing to do.  Also a lot of people will want to give up a few more tickets per year to reduce the overall costs of going to the games (and the time commitment).

  • Anonymous

    you guys do an awesome job! i just finished reading that article and the detail is unreal.
    I am a P7 ticket holder and I selected my seats the other day. When the representive sat me down to work out payment I asked her flatout. “what constitutes scalping?” and “can I lose my tickets?” she replied “selling tickets for more than the listed price.” (obviously) and “we have ways of finding scalpers and they will lose their tickets.”
    scalping may be inevitable, but I hate it. Winnipegers shouldnt have to pay out the a$$ because a bunch of jerks got tickets before they did.

  • http://www.illegalcurve.com M Remis

    Thanks for your comment. I appreciate all of the feedback on the article. This should be an interestingg topic to revisit in a month.

    While I’d agree that the Ticketexchange will be a valuable resource for some, I feel that any tickets on there will be bought quickly. Season ticket holders will also be inclined to give tickets away to friends in the first few seasons. Ticket resellers are somehow always in stock and now only a mouse click away.

  • Anonymous

    All Jets tickets have been released by now… right?  I’ll most likely end up buying tix on the secondary market because I want to pick where I sit.  I see that Ticketexchange.com and TicketTrump.com already have seats available for most Jets games.  Will prices go down?

  • http://www.facebook.com/profile.php?id=716615609 Shane Bourdage

    95% of events go down as it approaches, a lot of times the best time to buy is 3 days before the event. Tickets held in hand out of town need to be shipped in time for the game, and they cut their prices accordingly. Another good site I found is http://www.coast2coasttickets.com based out of Vancouver the owner is someone I’ve dealt with before and is super honest and the markups don’t seem to be as high as other sites. 

  • http://pulse.yahoo.com/_2TBDEWLBUAPZFFOKBFH4WC3O3M Anders

    It’s a necessary evil. How else would you expect to get into a sold out game if no one was reselling them? I hated the secondary market till paperless ticketing came along and then I realized how great it actually is. Paperless ticketing is trash.