As for the Jets, one thing that your article failed to mention is a very limited supply. Take a look at the number of tickets for a Saturday night Leafs game against the Sens – 230 tickets available. For most Jets games I saw on StubHub, there’s around 30-40 tickets available.

That is a very, very small number. So people can wait for prices to go down, but with such a limited supply of tickets, if they wait too long they run the real risk of either not having any tickets available or not being able to find what they want (i.e.-only having expensive lower bowl seats available).

Furthermore, regarding cracking down on re-selling, I’m a free market guy, but I’m also realistic. The Jets can crack down on re-selling and threaten to take away seats, but the people that will hurt the most are the fans. Fans want tickets. If they can’t buy them from the Jets, they will look for other places to buy them. If the Jets crackdown on people selling them on legitimate sites like StubHub, where customers are protected against fraud, then people will start looking to places like Craigslist or Kijiji, be forced to pay cash for tickets, and get ripped off far more often. That’s what happened a lot a few years ago in Toronto (and I’m sure a lot of other places) before, thanks largely to the internet, ticket resale became mainstream and more accepted. As a result, it also became safer for buyers.

I’m sure no one really wants to hear any advocating for the secondary market because everyone wants to get tickets for face value. But when it sells out, those who are willing to pay more for those seats, will be glad it’s there.